Every bit the United Kingdom exits the European Spousal relationship, a new advertisement campaign by French crypto hardware wallet house Ledger is reviving one of the most divisive pro-Brexit slogans, "Take Back Command," to ambiguous effect.

An email shared with Cointelegraph on Jan. 30 revealed Ledger's mock-up of a planned billboard for an installation in London's Canary Wharf, one of the capital'due south prime financial districts.

Ledger's plans for a digital billboard in London's Canary Wharf. Shared with Cointelegraph via email

The billboard reads "Let's Take Back Control For Real" — a modified version of the 2022 pro-Brexit entrada'southward notorious "Take Dorsum Control" slogan, which became an anti-Eu rallying cry for a restoration of the nation country'south sovereign command over its policies, borders, and economical policy.

"For Existent"?

As Ledger presents its entrada, the phrase "take back control for real" implies that the "individual can be empowered with consummate financial freedom, where borders are bridged and y'all are fully in charge of your own funds in a network that everyone tin join."

Yet the original tagline has a particular, charged history in the context of the U.K. referendum and Brexit vote. At the time, information technology was viewed as a call for the sovereign land'south increased intervention in restricting clearing into the country.

U.One thousand. politician and Brexit Party founder Nigel Farage mobilized the slogan for a racialized anti-immigration agenda during the 2022 entrada, as with his notorious "Breaking Betoken" affiche, portraying a drench of migrants and the tagline "We must intermission free of the European union and accept back control of our borders."

Nigel Farage photographed in forepart of Leave European union's "Breaking Betoken" poster. Source: New Statesman archive via Google Images.

The photo for the poster depicted migrants crossing the Croatia-Slovenia border in 2022, a scene of by and large immature males of color. It was later reported to the constabulary on the grounds that information technology incited racial hatred and breached U.G. race laws.

Cointelegraph reached out to Ledger to analyze its apply of the polarizing slogan. In response, a representative for the firm wrote that:

"Regardless of ane'southward political stance, the campaign itself is quite powerful and well-executed. We particularly like its slogan - though we saw how crypto actually [gives] control back to the people."

Ledger also argued that there are "quite a few like themes" betwixt Brexit and Crypto, although it conceded areas in which they are "at times opposing each other":

"For example, crypto is all about borderless financial freedom, whereas the Brexit focuses on closing its borders with fiscal liberty from the EU in mind."

Every bit to the futurity of a post-Brexit U.M., Amandine Doat, acquaintance full general counsel and head of public policy at Ledger said, "Nosotros should hope for convergence and not fragmentation with the U.K. leaving the European union. Alignment of regulation betwixt EU and the U.Thou. even later the U.K. leaves is crucial to the evolution of strong Europe presence at global level."
In dissimilarity to these hopes, yesterday, the eve of Brexit 24-hour interval, Prime Minister Johnson clarified to the public that:

"The manifesto on which the government was elected was very clear that there will be no alignment. We take e'er been very clear that nosotros are leaving the European union'due south customs union and unmarried market and that means that businesses will have to fix for life exterior of these."